what we need

A nature-positive world by 2030

A mission to reverse the loss of biodiversity and secure a nature-positive world by 2030 for the benefit of all people and the planet, must be enshrined in the global biodiversity framework. This means that the catastrophic loss of nature is reversed so that by 2030 we have more nature than there is now.

Action on nature is essential to reducing our vulnerability to future pandemics, tackling the climate crisis, and protecting livelihoods. We need governments to secure a global agreement on biodiversity that is at least as comprehensive, science-based and ambitious as the Paris Agreement on climate change.

WWF's position and recommendations

Targets to conserve at least 30% of land, freshwater and oceans and restore degraded ecosystems globally by 2030

Together with indigenous peoples and local communities, we must protect and conserve 30% of the planet by 2030. WWF supports others in this global target, provided it is achieved through a rights-based approach that respects and secures the rights of indigenous peoples and local communities to their lands and waters by respecting their Free, Prior and Informed Consent.

Many countries are already stepping up with new protected areas. But protecting areas isn’t just about drawing a line in the sand, it’s about increasing the integrity, area and connectivity of natural ecosystems to better allow nature and people the opportunity to thrive.

WWF position and recommendations


Transformative action across the key productive sectors to tackle the drivers of biodiversity loss

The way we produce and consume food and resources has to change. Food systems drive 70% of biodiversity loss on land and 50% in freshwater. At present, agriculture occupies about one-third of the Earth’s total land area and accounts for almost 70 per cent of water use (Living Planet Report 2016). Global food systems are the number one driver of biodiversity loss.

The global biodiversity framework offers a unique opportunity to agree on the global, collective action required to reduce the footprint of our production and consumption and to address the direct and indirect drivers of biodiversity loss. A goal to halve the footprint of production and consumption emphasizes the importance of and addressing our impact on the natural world.

WWF position and recommendations


A strong and effective implementation mechanism

Ambitious goals and targets are only meaningful if they guide and stimulate ambitious action.

To ensure the right activities are implemented the framework should include a mechanism that holds parties to account, allowing actions to be assessed and ratcheted up if countries are collectively falling behind. This means countries committing to review progress and increase action if they’re not on track to achieve the targets.

WWF position and recommendations


Comprehensive financing aligned with nature-positive outcomes

We must urgently address the negative impact of finance on our world’s natural resources, by aligning public and private financial flows with nature-positive practices and nature-based solutions and eliminating or repurposing perverse incentives, including harmful subsidies. WWF is calling for a comprehensive finance and resource mobilization strategy to generate a significant increase in funding for biodiversity from all sources, including overseas development assistance, domestic biodiversity finance, and public and private finance. Only with enough money in the right places can transformative action really take effect.

This includes repurposing incentives such as subsidies that are harmful to biodiversity. A recent report found that the world is spending at least $1.8 trillion a year, equivalent to 2% of global GDP, on subsidies that drive the destruction of nature and species extinction - in effect financing our own extinction. This has to stop and it must go further - repurposing this money can help drive nature-positive investments that build a better future for all.

WWF position and recommendations


Nature-based solutions

Nature holds the answers to many of the world’s most pressing challenges, including to achieving key health, poverty reduction, climate and economic objectives. The global biodiversity framework must signpost the value of equitable and rights-based nature-based solutions for the benefit of both people and biodiversity.

WWF position and recommendations

Rights-based approach

The need to reverse nature loss is clear. Our destruction of the natural world is taking a toll on people and our planet. But people are also crucial to turning this around.

WWF believes that a transformative, comprehensive and measurable post-2020 global biodiversity framework is underlined by a rights-based approach to conservation. This means that people’s rights are considered side-by-side with the rights of nature.

WWF position and recommendations

resources & reports

View more resources and reports here





19 December 2022
Global deal to reverse nature loss by 2030 agreed, but immediate action and funds needed to deliver

Read more

(c) Holly Chapman _ WWF (4)-1


18 December 2022
WWF reaction to new COP15 text (published 18 December)

Read more



11 December 2022
WWF urges countries to remember why they came to COP15

Read more

(c) Holly Chapman WWF (11)-1


6 December 2022
WWF reaction to EU law to stop deforestation and how it can impact COP15 negotiations

Read more

Photo by IIED

Photo by IISE
6 December 2022

WWF: Sense of urgency nowhere to be seen in Montreal as pre-COP15 talks close

Read more

© Holly Chapman _ WWF

6 December 2022

WWF message in lights to COP15 leaders: the world is watching

Read more


6 December 2022

China lights up support for a nature-positive world

Read more

_WW223497 (1)-1

1 December 2022

WWF responds to the UNEP State of Finance for Nature report

Read more

© Marizilda Cruppe  WWF-UK-1

29 November 2022

WWF: World must not miss its chance to secure a ‘Paris’-style agreement for nature at COP15

Read more


16 November 2022

‘Paris agreement’ for nature imperative at COP15, architects of climate deal say

Read more

View of the dais during the contact group on the post-2020 global biodiversity framework

29 March 2022

Governments make limited progress at UN biodiversity talks while consensus for nature-positive ambition grows

Read more


13 March 2022

Environmental groups urge UN biodiversity talks to embrace a ‘Nature-Positive by 2030’ goal

Read more

Forest loss is having severe and detrimental effect on the global climate, biodiversity and the ability of local communities to develop and sustain long-term livelihoods. The CarBi project will make a positive contribution to all three of these issues. A main outcome will be a 15% increase in the income of 400 households with benefits to 5,000-7,000 people from 100 villages across the region. © Thomas Calame

08 March 2022

Governments collectively failing on nature pledges, finds new WWF report

Read more

In the upper side of Sebangau Katingan Landscape lies Bukit Baka Bukit Raya National Park which belong to be part of Heart of Borneo with massive biodiversity capacity. © WWF-Indonesia

11 January 2022

WWF statement on WEF’s Global Risk Report 2022

Read more

_WW26669 (1)

22 December 2021

WWF reaction to new dates for next round of UN biodiversity talks

Read more

Zagatala State Nature Reserve © WWF-Azerbaijan / Elshad Askerov

03 September 2021

Time is running out to secure a global agreement to reverse nature loss

Read more



Media enquiries


Latest news here



Stay in the loop

We have an incredible opportunity to make an ambitious global commitment to restore nature.

Subscribe today for updates and information about how you can get involved and follow @NatureDeal on Twitter.