60 years of action for people and nature

History of WWF - 60 years of knowledge, how much do you know?
Take this quiz now to find out!

Tessel in 't Veld / WWF-Netherlands

Where and when was WWF created?

WWF was founded in 1961, in Switzerland, by a group of passionate and committed individuals who sought to secure the funding necessary to protect places and species that were threatened by human development.

Jose Llamas

How much did WWF raise to support conservation projects in its first decade?

In its first decade, WWF raised over US$5.6 million – an enormous sum in the 1960s. Based on the best available science, this money was distributed as grants to support 356 conservation-related projects around the world – from wildlife surveys to anti-poaching efforts and education initiatives. Many of the animals and habitats supported by these early grants went on to become iconic conservation symbols, and continue to be a focus of WWF’s work.

When and where was the first Earth Hour organized?

Started by WWF and partners as a symbolic lights-out event in Sydney in 2007, Earth Hour is now one of the world's largest grassroots movements for the environment. Held every year on the last Saturday of March, Earth Hour engages millions of people in more than 190 countries and territories, switching off their lights to show support for our planet. But Earth Hour goes far beyond the symbolic action of switching off – it has become a catalyst for positive environmental impact, driving major legislative changes by harnessing the power of the people and collective action. Earth Hour is open-source and we welcome anyone who wants to take part and help amplify our mission to unite people to protect our planet.


We helped establish the world’s largest tropical rainforest national park. Where is it and how big is it?

All these national parks exist and we helped create them all! But the largest is the Serranía del Chiribiquete National Park in the Colombian Amazon, covering over 4.3 million hectares.

César David Martinez

In which country have we helped protect 295 rivers and basins, safeguarding water supplies for nature and for 45 million people?

Together, we protected 295 rivers and basins in Mexico. But many other rivers, so vital for people and wildlife, are in trouble around the world.

Thor Morales

TRAFFIC was created by WWF and the International Union for the Conservation of Nature (IUCN) 45 years ago. What does this organization do?

TRAFFIC works globally on the trade in wildlife and plants, helping to tackle biodiversity conservation and sustainable development challenges.

Gordon Congdon

The Living Planet Report is a report WWF launched in 2010, that studies trends in global biodiversity and the health of the planet.

The first Living Planet Report was actually published for the first time back in 1998.
The report, which is produced every two years, continues to provide a world-leading analysis of biodiversity health and humanity’s pressure on nature.

WWF / Richard Stonehouse

With your support, we worked with the Belize government to ban offshore oil exploration around its barrier reef in 2017. What % of the country's population rely on the reef for their livelihoods?

Over 50% of Belize's population - about 190,000 people - are supported by incomes generated through reef-related tourism and fisheries.
Unfortunately, coral reefs around the world remain vulnerable to rising sea temperatures, pollution and coastal development.

Alexis Rosenfeld

In December 2015, nations met in Paris to finalize a global agreement aimed at curbing climate change – so vital if people and nature are to thrive. How many countries adopted the agreement?

In December 2015, 196 nations adopted the Paris Agreement although urgent efforts continue to ensure world leaders turn promises into action.

Margot L'hermite / WWF-France

With your support and the help of partners, China banned its domestic ivory trade in 2017 - boosting efforts to end the elephant poaching crisis. Unfortunately, a vast array of wildlife continues to be traded illegally - how much is the trade worth each year?

A wide variety of wildlife, valued at up to US$23 billion a year, is still being illegally traded. Our efforts continue with individuals, communities and governments around the world to tackle this.

Andy Isaacson / WWF-US

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Alexis Rosenfeld

A true panda indeed!

Keep up the good job

Neil Aldridge

Not too bad!!

Hope you learn more about WWF through this quiz!

Martin Harvey / WWF

A good attempt!

Hope you learn more about WWF through this quiz!

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