WWF's hugely successful World Without Nature stunt is back for World Wildlife Day 2022 (3 March) as hundreds of companies, NGOs and sports teams prepare to remove nature from their branding for a day.
This day of action aims to highlight the dramatic loss of biodiversity globally and the social and economical risks that it poses.
Don't miss out: register your interest today!
Take part on the day by removing the nature out of your logo/badge on the profile images across your social channels on World Wildlife Day (3 March 2022).
This can include anything from the natural world including plants, trees, water, and animals.
Publish a post on your social channels drawing attention to the temporary changes to your logo, explaining why you're taking part to raise awareness of nature loss.
The example (right) demonstrates how this may look on @WWF’s Twitter channel on the day.
Use your new nature-less logo in the real world. Could you change your sports kit badge for the day? Or change the logo in your head office or shop front?
Over 250 brands took part around the globe including: Hootsuite, Carlsberg, Kraft Peanut Butter, Brewdog, Famous Grouse, PG Tips, Dove, Lime, Aston Villa, AS Roma, RSPB, Minnesota United, GymShark, The Economist, Pocoyo, Wolves FC, Leon Restaurants, The Nature Conservancy, and many more.
Reached over 750 million people via media and social activity
Directly engaged with 55 million people online and on social media.